Insights 2018-04-17T21:57:32+00:00


WATSON CREATIVE keeps its finger on the pulse of design across a wide range of industries. While industry-specific trends come and go, macrotrends are these vast, game-changing trends that overtake multiple industries and take years, sometimes decades, to rise and fall. Because of their slow movement, these can be difficult to detect, but leveraging them can lead to tremendous benefits for your brand. Here are some of the macrotrends that WATSON CREATIVE has studied.

Featured Insights

Storytelling Marketing

I think you may agree with me when I say … storytelling marketing has been proven as one of the most effective forms of marketing. But you may not know that storytelling is also a very powerful technique for developing a strong brand. In this article we are going to discuss how storytelling and marketing work together to be the [...]


PANELIST Howard York · 50 years as Creative Director & Educator, NY, SF, and LA Muneera Spence · YALE MFA, International Design Educator and Collaborative Specialist Cynthia Fuhrman · Chief Operating Officer of The Armory, Portland Center Stage Jacob Wilkinson · Nike Design Director WATSON CREATIVE 240 North Broadway, Suite 118 Portland Oregon 97227 [...]

Kristin Van Buskirk

As the Watson Creative Speaker Series moves forward, we were lucky enough to have Kristin Van Buskirk from Woonwinkle Design Shop of Portland in to speak on the huge topic of color and it’s use in the design field. Drawing on her years as Nike Design Director, Kristin took us through her color journey, both in the design phase and [...]

Andrea Marks

In August, Watson Creative Speaker Series hosted Andre Marks, design educator and documentary film-maker. Marks most recently released "Freedom on the Fence," a film about the revolutionary poster art from Poland from 1919 through the 1960s. She is an associate professor of the graphic design program at Oregon State University and has won several grants and awards. Marks spoke [...]


We were honored to host local design superstar, Aaron Draplin, as our guest for the Watson Creative Speaker Series this past July. Draplin, a graphic designer, author and founder of Draplin Design stopped by our studio and spoke on the craft of design, workflow and craftsmanship as applied to modern day design. Draplin, whose clients include Nike, Burton Snowboards, [...]

Speakers Series

MONTHLY SPEAKER SERIES We are consistently driven to learn. Part of our DNA is curiosity and it’s a humbling fact that after all our accomplishments, we still have so much to learn. To keep our team, clients and community evolving we host monthly learning events. Typically the events are Panel Interviews and are sponsored by local breweries and restaurants. [...]


We believe diversity fuels creativity. Whether an NFL team, global company or a local business, our ideas always start with a sketch. We feel lucky to have won the contract to develop the strategy, branding, print, digital and interior graphics for KingPins + TapHouse Bar & Grill. KingPins is owned by an extremely successful company who also owns Sunset Lanes [...]


Tell me and I’ll forgetTeach me and I may rememberInvolve me and I will learnBenjamin FranklinWhy is customer loyalty so important?There’s a sea-change currently underway in business practice, necessitating marketing efforts to constantly evolve. Those organizations destined to thrive in this highly connected world understand that to generate sales they need to move beyond traditional advertising and marketing campaigns. The [...]

Trendwatching Fuels Innovation

Around the globe, trends constantly wax and wane, bringing hype and buzz in their wake until they get re-absorbed into the collective consciousness. By trendwatching, you can spot these trends in the advertising around us, in the media entertaining us, and in our social lives. Relevance, nostalgia, and aesthetics all contribute to the creation of a trend, but one variable [...]