New Leadership, New Momentum: Mike Terry Joins Watson as Director of Accounts and Growth

Portland, OR. May 13, 2025 — Watson Creative is proud to announce the addition of Mike Terry as our new Director of Accounts and Growth.

As the founder and CEO of Core Digital Consulting, Mike built a career helping agencies cultivate relationships with some of the world’s most recognized brands—GE, Intel, Samsung, 7-Eleven, and many others. As Vice President at Anvil Media, he managed digital and account teams while adding new accounts, including GE, 7-Eleven, GoodBelly, Portland State University, and NW Natural.

Mike has already hit the ground running, making a measurable impact across several client engagements, including MODA Health and a growing roster of accounts. He brings a thoughtful counterbalance to Matt Watson’s leadership approach, co-driving business strategy while overseeing the agency’s full accounts team and key operational functions. Whether setting the tone for client relationships or partnering on major pitches, Mike has quickly become a cornerstone of our growth vision.

This appointment follows a milestone year for Watson—our 10-year anniversary in 2023, a company-wide rebrand, and the launch of our new website. Each moment reflects a continued commitment to evolution: in our craft, our people, and in how we show up for our clients.

“Mike brings the rare combination of executive-level experience, client-savvy leadership, and an innate sense of what makes agencies thrive. He’s already elevating our team and our thinking,”
— Matt Watson, Founder and CEO, Watson Creative

The entire Watson team is energized by Mike’s presence and leadership. His role will be central as we continue scaling both our creative impact and client relationships into 2025 and beyond.