Professional Service Brand Marketing

Law Firm Branding That Builds Trust and Authority

Law firms don’t need more Latin phrases. They need clarity. Differentiation. A brand that actually communicates what kind of partner they’ll be in the moments that matter most. We’ve helped reimagine and reposition some of the Pacific Northwest’s most respected firms—from Ball Janik’s national expansion to Bell Kearns’ standout voice in renewable infrastructure law. With McKean Smith, we created a full identity and digital strategy from scratch as they launched their practice. Gevurtz Menashe came to us during a generational handoff, and we helped them create a modern, approachable brand rooted in decades of excellence.

What makes our legal branding work? We don’t just polish logos—we align voice, messaging, and strategy so the brand reflects how the firm actually practices. Whether your audience is institutional, corporate, or community-based, we shape brands that earn confidence before a contract is ever signed.

Consultant and Coaching Brands That Lead with Purpose

In the world of leadership coaches and consultants, differentiation is everything—and trust is the currency. We’ve worked with consulting firms of all stripes, from the mindset-focused teams at Building Champions to the systems-based thinkers at Gazelles International and the operational experts at NextLevel. Each came with a distinct philosophy. Our role was to help articulate that vision, align the internal and external brand, and create the messaging and tools to drive new business.

This work has ranged from full rebrands and websites to strategic content, digital advertising, and lead-gen infrastructure. What’s consistent is the result: stronger positioning, clearer communication, and more qualified opportunities. Whether you’re coaching executives or advising founders, your brand should reflect the level of leadership you bring to the table.

Healthcare and Medical Branding That Builds Human Connection

Medical decisions are high stakes. So are the marketing decisions that support them. We’ve helped healthcare clients—from regional providers like Kaiser Permanente and Bay Area Hospital to specialized services like Anthem Memory Care and the Bensimon Center—build brands that balance expertise with empathy. In a field often dominated by technical speak and sterile design, we’ve focused on human connection, clear communication, and digital experiences that reduce friction.

We’ve done naming, branding, websites, PR, and campaign work that helps providers attract patients, recruit talent, and engage stakeholders. Whether you’re a hospital system, private practice, or emerging med-tech brand, we understand how to translate credibility into connection—without losing the warmth or trust that makes healthcare work.

Real Estate and Title Services That Stand Out

Real estate is personal—and so is real estate marketing. We’ve helped firms like The Amico Group elevate their brand to appeal to out-of-town executives and high-end buyers looking for more than just a square footage count. For WFG, one of the nation’s most respected title companies, we developed the Hello Campaign, a national media and messaging rollout designed to rehumanize a highly transactional industry. That work spanned internal brand alignment, digital campaigns, paid media, and PR—resulting in increased brand recognition and stronger engagement across all channels.

Our strength lies in translating trust, personality, and precision into brand systems and campaigns that perform—online, in print, and in the field. We know how to make you look sharp, sound confident, and show up in all the places your clients are already looking.

Marketing for Financial Brands That Want to Be Understood

Finance is one of those categories where trust is everything—and almost everyone sounds the same. That’s where we come in. Whether working with community banks like Bank of Eastern Oregon and Willamette Valley Bank, mortgage brands like Directors Mortgage, or mission-driven lenders like Craft3, we help financial brands build credibility through clarity.

From awareness campaigns to lead-generation funnels, we don’t just make finance look approachable—we make it convert. Our work helped Directors Mortgage generate 98 leads in a single quarter, drop their bounce rate by 85%, and increase organic social traffic by 382%. We do this by combining research-backed messaging, brand systems that scale, and digital campaigns that speak the language of your clients—without the jargon.

AEC Branding with Brains, Brawn, and a Strong POV

We’ve worked with dozens of architecture, engineering, and construction firms to define brands that reflect not just the work they do, but the way they do it. From full rebrands and websites for VLMK Engineering and SEA Architects, to campaign and collateral work for BREMIK and R&H Construction, our job is to make sure the strategy is as solid as the structures our clients build.

In this space, visual differentiation matters—but clarity matters more. We help firms communicate their approach to design, sustainability, safety, and collaboration in ways that win RFPs, recruit talent, and align stakeholders. Whether you’re building a high school, a hospital, or a skyline, your brand should work as hard as your team does.