Portland · Sausalito · Bend · Seattle
From cult-status cakes to iconic Oregon Pinot, Watson helps food and beverage brands tell stories that move product—and culture. Whether it’s elevating heritage wineries, sharpening shelf presence for craft breweries, or launching new spirits with bold positioning, we bring a strategy-first approach grounded in research, storytelling, and design. Our clients span from startups to international leaders, all with one thing in common: a desire to stand out in saturated markets. We don’t just design for now—we build brands with staying power.
Wine is about experience, not just flavor—and our job is to build brands that reflect that. We’ve worked with some of the most respected names in the industry, including Oregon Wine, Coelho Winery, Domaine Serene, Stoller, Amaterra, and fatcork. Whether we’re refreshing a visual identity or building out vineyard mapping systems that tie every bottle to its soil, our wine branding work is driven by research, shaped by storytelling, and built to engage both trade and consumers.
For Oregon Wine, we unified more than 900 wineries under one mission with a new identity and messaging platform that showcased the state’s “True Character.” At Stoller, we paired vineyard data with label systems and trade materials to elevate the brand’s digital and physical presence. And for fatcork, we transformed a subscription business into a Champagne celebration brand—from unboxing to club engagement. Every label, campaign, or platform is an invitation to connect deeper with what’s in the glass—and who made it.
In the competitive world of craft beer, taste gets you a second pour—but branding gets you that first pick off the shelf. We’ve worked with regional legends like Ninkasi, Upright, and SilverMoon to define their brand voices, design standout packaging, and build digital experiences that connect with real drinkers. Our beer branding starts with primary research—understanding audiences, competitors, and culture—then comes to life in everything from label systems to digital platforms.
For Ninkasi, we helped modernize their website and digital storytelling, creating a platform that felt as alive as their brewing philosophy. Upright, one of Portland’s most iconic experimental breweries, has been a decade-long partner—trusting us with campaign design, packaging, and persona-driven messaging. SilverMoon leaned on our full research and creative process to reposition their brand, rethink their packaging, and turn their event center into a strategic asset. Our goal isn’t just great-looking cans. It’s building a brand drinkers recognize, trust, and talk about.
In spirits, shelf impact is everything—and your story needs to travel from the back bar to the gift box to the social feed. We’ve built spirits brands from the ground up and elevated legacy labels with new energy. From Wild Roots to Moët & Chandon, Budweiser to Dos Caras, our work spans infused vodkas, Champagne, tequila, and beyond. What ties it together? Strategic positioning, beautiful packaging, and campaigns that earn attention.
With Wild Roots, we helped craft a packaging system and brand strategy that honored real fruit, real flavor, and Pacific Northwest integrity—while extending across new SKUs and collaborations. Dos Caras came to us to develop everything: brand architecture, messaging, packaging, influencer strategy, and retail activation. We built Budweiser’s “Brewed the Hard Way” campaign from research to rollout, telling stories of grit and achievement through athlete-centered packaging and social engagement. We’re not just about the pour—we’re about the presence.
Food branding is about more than appetite appeal—it’s about creating emotional connections and consumer trust. Our work with Ben & Jerry’s, Tomte Cakes, Oregon Blueberry, Maui Nui Venison, Cascade Farm, and Fred Meyer proves that even everyday items can become cultural touchpoints. Whether we’re designing packaging for frozen desserts or crafting launch campaigns for direct-to-consumer meat boxes, we bring clarity and charisma to brands that nourish both body and brand affinity.
We helped Ben & Jerry’s non-dairy line pop off the shelf with a refined identity. With Tomte Cakes, we created a full lifestyle brand from scratch—e-commerce, packaging, content, and a Shark Tank debut. For Cascade Farm, we made local meat delivery feel premium and accessible. And with Oregon Blueberry, we positioned a small fruit as a global leader in genetics, cultivation, and taste. Across grocery, e-comm, or foodservice, we help food brands show up in ways that feel fresh and real.
Elevating Fan Engagement: The Denver Broncos Loyalty Program
Coming Soon
Elevating Fan Engagement: The Denver Broncos Loyalty Program
Elevating Fan Engagement: The Denver Broncos Loyalty Program
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.

Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.

Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.

Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.

Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.

Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.

We’re designers, writers, developers, marketers, filmmakers, strategists and musicians. We’re parents, mentors, volunteers, MBAs, and unapologetic dreamers anchored on the West Coast, united by a passion for design that’s as thrilling as the landscapes we inhabit.
1001 SE Water Ave.
Portland, OR 97214
480 Gate 5 Rd.
Sausalito, CA 94965
2900 NW Clearwater Dr.
Bend, OR 97703
408 North 35th St.
Seattle, WA 98103
Integrity first.
Anticipate the need.
Every voice counts.
Innovate over invent.