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Cascade Street Distillery’s story begins in the heart of Sisters, Oregon, where the rugged beauty of the Cascade Mountains serves as both inspiration and backdrop. Known for its premium five-times distilled, five-times filtered potato vodka, Cascade Street sought to refine its brand presence, expand its portfolio, and create a destination experience that would make a lasting impression on both vodka enthusiasts and event seekers.
Watson Creative worked to elevate the brand beyond the bottle, crafting a story that connected Cascade Street’s small-batch distilling philosophy with the natural beauty of its location. From research and discovery to branding and digital activation, the project encompassed a complete transformation—establishing Cascade Street as a standout craft spirits brand while also positioning its venue as one of Central Oregon’s premier wedding destinations.
At its core, Cascade Street Distillery is about craftsmanship and authenticity. The rebrand focused on bringing this to life through a design system that emphasized heritage, texture, and natural elements. Packaging was reimagined with a premium, tactile feel, aligning with the smooth, buttery finish of the vodka itself.
Beyond packaging, Watson developed a digital strategy that brought the brand experience online. The website became an immersive storytelling platform, blending product education, cocktail inspiration, and event booking tools to engage both vodka lovers and wedding planners.
Cascade Street’s distillery space isn’t just where the vodka is made—it’s a place where memories are created. The venue’s rustic charm, combined with its breathtaking surroundings, made it a perfect setting for weddings, celebrations, and special events. Watson helped shape this offering, creating a venue brand strategy, event collateral, and marketing campaigns that seamlessly blended the craft spirits and hospitality sides of the business.
The impact of Watson Creative’s efforts became evident during the following wedding season. Bookings surged by 24%, as more couples chose Cascade Street Weddings for their big day. The newly designed website played a pivotal role, driving a 32% increase in online traffic and improving conversion rates as couples engaged with the enhanced digital experience.
More importantly, the venue achieved a stronger brand association with Wild Roots, positioning itself as a luxurious yet approachable destination. This shift in perception resonated deeply with both local and out-of-state clients, leading to glowing reviews and an influx of word-of-mouth referrals. The transformation extended beyond aesthetics and marketing; it created an elevated experience for couples and their guests, cementing Cascade Street Weddings as a premier choice in Central Oregon.
“Working with Cascade Street Weddings was an incredible opportunity to bring their unique history and breathtaking location to life. Seeing the venue transform into a sought-after destination for couples has been immensely rewarding.” — Matt Watson, CEO, Watson Creative
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
