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Oasis Cannabis set out to redefine what a dispensary experience could be. More than just a place to buy cannabis, Oasis sought to create a welcoming, educational, and community-driven space that elevated the entire purchasing journey. To bring this vision to life, Watson Creative developed a comprehensive brand strategy, retail design system, loyalty program, and digital experience that would reinforce Oasis as a market leader.
At the core of Oasis’ philosophy is a commitment to quality, education, and community engagement. We worked closely with their team to refine their brand positioning, ensuring that every touchpoint—from their in-store experience to their digital marketing—aligned with their mission to empower and educate cannabis consumers.
We developed a loyalty rewards app that provided Oasis customers with personalized product recommendations, exclusive offers, and real-time community updates. This created a seamless connection between in-store and online engagement, helping to build long-term customer relationships and strengthen brand loyalty.
Oasis needed a dispensary layout and experience that prioritized customer comfort, product discovery, and education. Watson designed a retail strategy that included store layout optimization, interactive displays, and digital kiosks that helped customers explore products, learn about strains, and make informed purchasing decisions.
With a cohesive brand identity, digital strategy, and retail transformation, Oasis Cannabis became one of the most recognized dispensaries in Las Vegas. The new loyalty app, improved in-store experience, and refined messaging led to higher customer retention, increased sales, and stronger community engagement. By positioning itself as more than just a dispensary—but as an education hub and lifestyle brand—Oasis successfully built a foundation for long-term industry leadership.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
