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Phoenix Rising is more than a cannabis farm—it’s a philosophy rooted in responsible agriculture, regenerative farming, and a commitment to producing the highest-quality sun-grown cannabis in Oregon. Nestled in Southern Oregon’s Little Applegate Valley, Phoenix Rising takes a sustainable-first approach, using permaculture, compost teas, and regenerative soil techniques to cultivate cannabis with a minimal environmental footprint and maximum potency.
As the cannabis industry rapidly evolved, Phoenix Rising needed a strong brand identity, packaging, and messaging system that would reflect its values, resonate with conscious consumers, and stand out in a competitive retail landscape. Watson Creative worked closely with the farm’s founders to develop a brand that spoke to the integrity of their growing practices and the purity of their product.
To build an authentic brand, we started with extensive research into consumer behaviors, industry trends, and sustainability messaging. Through workshops with the Phoenix Rising team, we developed key brand narratives that emphasized the farm’s Clean Green Certification, closed-loop farming methods, and commitment to the land.
The farm’s name—Phoenix Rising—symbolizes rebirth, transformation, and resilience, themes that naturally shaped the brand’s voice and identity. Every element of the brand, from its logo to its packaging, was designed to reflect the farm’s commitment to purity, sustainability, and transparency.
Beyond branding, Watson helped Phoenix Rising develop marketing and educational materials that positioned the farm as a leader in sustainable cannabis. From in-store displays to digital content, every piece was designed to inform, inspire, and convert consumers who prioritize purity, sustainability, and craft cannabis.
With a powerful brand identity, sustainable packaging, and a clear storytelling framework, Phoenix Rising successfully expanded its retail presence, attracting high-end dispensaries and eco-conscious consumers. By reinforcing their values through every aspect of their branding, Phoenix Rising built a cult-like following among cannabis enthusiasts who care about where and how their cannabis is grown.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
