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Watson partnered with Ben & Jerry’s to refine one of the most recognizable brands in the ice cream industry, enhancing the brand’s geometry, typography, and packaging to create a more cohesive and impactful visual identity. By carefully adjusting the logo structure, Watson maintained the essence of the beloved brand while making it cleaner, bolder, and more adaptable across digital and physical applications.
The project extended beyond logo refinement to a strategic repositioning of Ben & Jerry’s non-dairy line, ensuring that packaging and visual messaging aligned with consumer expectations in the evolving plant-based market. Through improved product imagery and stronger storytelling around ingredient quality and sustainability, Watson helped create a clearer, more compelling identity for Ben & Jerry’s expanding product lines, reinforcing its place as an industry leader in both traditional and non-dairy ice creams.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
