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For over ten years, Watson Creative has partnered with Upright Brewing, a craft brewery located just down the hall from our Portland office. Upright has built its reputation on small-batch brewing, open fermentation techniques, and a commitment to crafting uniquely complex flavors. Our role has been to help translate that artisanal creativity into branding, storytelling, and marketing strategies that connect with beer enthusiasts.
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Through years of working with Upright, we’ve conducted primary research, ethnographic studies, and consumer profiling to refine how the brewery communicates its approach. We developed personas to better understand craft beer drinkers in Portland and beyond, helping position Upright as a brand that appeals to beer purists, experimental drinkers, and culinary enthusiasts.
Beyond branding, Watson helped develop digital strategies to drive consumer engagement, event attendance, and brand awareness. Upright’s community-focused approach meant that activating local partnerships, leveraging social content, and creating meaningful in-person experiences were key components of our strategy.
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Through a consistent brand evolution, thoughtful marketing execution, and strong consumer engagement, Upright has grown into one of Portland’s most respected craft breweries, attracting attention from industry publications and national beer enthusiasts. Our decade-long collaboration is a testament to the power of long-term brand building and creative storytelling in an ever-evolving craft beer landscape.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
