Pick Your Dish was built around the idea of providing home-cooked meals for busy professionals, particularly those working at Nike, Intel, and other corporate hubs in Portland. Watson crafted a comprehensive brand strategy, designing the logo, packaging, and a seamless e-commerce website that allowed users to easily select and order meals for pickup at designated drop-off locations. The marketing campaign blended digital, social, and direct outreach, reinforcing the brand’s mission of making healthy, home-cooked meals accessible to high-performing executives. Swag, collateral, and promotional materials helped create brand loyalty, turning meal prep into a lifestyle choice rather than a chore. By simplifying the ordering process and creating a strong visual identity, Watson positioned Pick Your Dish as a premium yet approachable meal service, driving engagement and repeat customers.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
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