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Oregon Rain needed a brand identity that captured the purity and uniqueness of its rain-sourced bottled water. Unlike traditional spring or mineral water brands, Oregon Rain’s selling point was that the water never touches the earth, ensuring a naturally mineral-free and ultra-pure drinking experience. Watson created a clean, sophisticated brand identity that reinforced this message, including a refined logo, packaging design, and a compelling visual system that emphasized transparency, nature, and sustainability. The design highlighted the water’s origin in the Oregon Coastal Range, evoking the freshness and clarity of Pacific Northwest rain. This branding effort positioned Oregon Rain as a premium, eco-conscious bottled water alternative, helping the brand secure placement in specialty retailers and gain traction with health-conscious consumers.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
