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CO2 Company has been a pioneer in the Oregon cannabis industry since its inception in 2014. As the first company to introduce cannabis vape pens to the Oregon market, it quickly became a leader in product innovation, but as the industry evolved, so did the challenges. With increased competition and regulatory shifts, CO2 Company needed to redefine its market position and strengthen its advocacy efforts to shape the future of cannabis.
Watson Creative worked with CO2 Company to revamp its branding, packaging, and marketing strategies, ensuring the brand remained at the forefront of the industry. But the engagement went beyond design and campaigns—it was about building a stronger regulatory framework, fostering education, and pushing for safer, more responsible cannabis laws.
Watson approached CO2 Company’s rebrand by balancing bold design with clarity, education, and compliance. The new packaging system ensured regulatory adherence while still standing out in a crowded market. Digital strategies helped bridge the gap between product knowledge and consumer engagement, making CO2 Company a trusted resource for both medical and recreational cannabis users.
Beyond branding, Watson worked alongside CO2 Company and the State of Oregon to advocate for improved cannabis regulations, best practices, and safety standards. This initiative strengthened the brand’s reputation as not just a cannabis company, but an industry thought leader.
The collaboration between Watson and CO2 Company set a new standard for cannabis branding, retail experience, and advocacy—cementing its status as a brand that’s driving the evolution of the industry.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
