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Pasternak Wine Imports had long been a respected name in international wine distribution, bringing terroir-driven wines from France, Spain, Italy, Argentina, Chile, New Zealand, and California to American consumers. However, as the U.S. wine market became increasingly saturated, Pasternak needed a stronger foothold, a refined brand presence, and a sales-driven strategy that would differentiate it from competitors. Watson Creative was engaged to redefine their trade presence, strengthen relationships with distributors, and develop tools that would empower their sales teams across all 50 states.
Our first priority was to build an effective trade portal that made it easier for Pasternak’s distributors, retailers, and sales teams to access marketing assets, detailed product information, and training materials. We conducted extensive research on trade buyers and industry pain points, ensuring that the platform provided intuitive navigation, persuasive storytelling, and seamless integration with sales platforms.
To elevate the brand’s presence, Watson also refined Pasternak’s messaging and positioning, creating compelling narratives for each wine in its portfolio. We crafted a brand voice that combined heritage and expertise with modern accessibility, making it easier for sales representatives to communicate the value of these wines to retailers, restaurants, and sommeliers.
Beyond digital, Watson developed a suite of print and digital collateral designed to arm Pasternak’s sales teams with everything they needed to sell with confidence. This included custom sales sheets, detailed wine notes, educational materials, and region-specific brand stories. Every piece was strategically designed to streamline the sales process and enhance distributor engagement, ensuring that Pasternak’s portfolio was top-of-mind when trade buyers were making purchasing decisions.
With a stronger trade presence, refined positioning, and powerful sales tools, Pasternak saw increased engagement from its distributors and expanded placements in key markets. By simplifying the sales process and enhancing storytelling, we helped create a sustainable path for growth, strengthening Pasternak’s reputation as a premier importer of fine wines from around the world.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
