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SilverMoon Brewery has been a staple of the Oregon craft beer scene, known for its bold flavors and independent spirit. As the industry grew more competitive, SilverMoon needed a clearer identity, an enhanced digital presence, and a refined strategy for consumer engagement. Watson Creative was brought in to build a foundation that would connect the brand’s legacy with modern craft beer culture, ensuring growth in both retail and on-premise experiences.
Our engagement began with extensive research, including primary and secondary research, consumer behavior studies, and ethnographic research conducted across tasting rooms, retail shelves, and regional craft beer events. We built detailed personas to identify core audiences and develop messaging that spoke directly to SilverMoon’s fan base.
Through workshops with SilverMoon’s leadership team, we identified key brand attributes that differentiated them from competitors. We refined their brand manifesto and key messaging, positioning SilverMoon as a brewery that blends tradition, creativity, and community.
Beyond packaging, SilverMoon needed a stronger digital strategy to engage consumers and drive sales. Watson overhauled their website, creating a user-friendly, visually immersive platform that highlighted SilverMoon’s lineup, events, and brand story. We also developed social media and content marketing strategies that focused on building community, leveraging user-generated content, and increasing engagement.
SilverMoon’s event center plays a significant role in local concerts, beer festivals, and food cart partnerships. Watson worked to integrate event promotion, ticketing, and brewery experiences into their marketing framework, ensuring that their physical space became an extension of their brand story.
SilverMoon’s new branding and marketing efforts led to stronger consumer engagement, increased brand awareness, and expanded retail placements. The refreshed packaging design stood out on shelves, while the digital strategies drove higher website traffic, social engagement, and on-site event attendance. By reinforcing brand loyalty and creating a seamless customer journey, SilverMoon positioned itself for sustained success in the craft beer market.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
