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Oregon Blueberry Farms & Nursery has always been more than a grower. As a local, national, and international wholesale blueberry nursery, they provide some of the world’s most exceptional blueberry plants to growers of all scales. The company needed a brand that would capture their leadership in genetics, their innovative breeding program, and their passion for superior quality—all while telling the story of their global reach.
Watson partnered with Oregon Blueberry to transform their brand identity, marketing strategy, and customer engagement touchpoints. This collaboration resulted in a visually striking, strategically sound, and emotionally resonant brand that has made Oregon Blueberry one of the premier players in the blueberry industry.
Oregon Blueberry’s manifesto celebrates a relentless passion for blueberries, rooted in science and craftsmanship. The rebrand captured this essence, combining a refined aesthetic with a voice that is passionate, witty, and grounded in expertise. The tagline “Grower Driven” became the foundation for the brand, reflecting their deep commitment to growers and their success.
The visual identity employed vibrant, dynamic colors inspired by the hues of ripe blueberries and the lush landscapes of Oregon. This cohesive look extended across all marketing materials, from the website to tradeshow assets, creating an instantly recognizable presence.
Watson created a full suite of marketing tools to position Oregon Blueberry as a leader in the industry. A revitalized website showcased their breeding program, customer verticals, and global reach, emphasizing user-friendly navigation and SEO-optimized content to attract growers, investors, and partners.
At tradeshows, Oregon Blueberry’s presence was amplified with high-impact collateral, including brochures, one-sheets, and custom graphics that highlighted their genetics innovation and superior plant quality. A premium partner seed kit was designed as a memorable touchpoint for ambassadors, complete with tailored content and carefully crafted materials.
Educational content became another pillar of the strategy. Oregon Blueberry’s storytelling included visually rich videos, infographics, and detailed guides on topics such as cultivar selection, sustainable farming practices, and maximizing yield. This content positioned them as thought leaders while providing real value to their audience.
Watson’s digital strategy for Oregon Blueberry focused on increasing visibility and engagement. The website underwent a full optimization to enhance its search rankings, load speed, and customer journey, ensuring growers could easily find the information they needed.
Targeted digital marketing campaigns highlighted Oregon Blueberry’s offerings, emphasizing keywords like “premium blueberry genetics,” “blueberry plants for ROI,” and “international wholesale blueberry nursery.” Paid search campaigns were paired with dynamic social media efforts that showcased the brand’s bold visuals, educational resources, and industry leadership.
The global expansion strategy included creating content and messaging tailored to specific markets, from the U.S. and Europe to Asia and South America. This localized approach ensured Oregon Blueberry’s relevance across diverse agricultural and economic landscapes.
Oregon Blueberry’s transformation under Watson’s guidance has solidified their status as one of the top blueberry companies in the world. The rebrand brought a cohesive identity and voice to the company, resonating with growers and partners on a global scale.
The website saw increased traffic, improved search rankings, and higher engagement, with growers citing the platform as a trusted source of information. Tradeshow appearances generated stronger leads, with customers drawn to the polished, professional presentation of Oregon Blueberry’s expertise and innovation.
Matt Watson, CEO of Watson, remarked, “Oregon Blueberry Farms & Nursery is a brand driven by passion and precision. Our goal was to honor their heritage while creating a platform that positioned them for global leadership. This wasn’t just about blueberries—it was about redefining what it means to be a grower-driven company.”
Through compelling storytelling, strategic branding, and an innovative marketing approach, Oregon Blueberry has become synonymous with excellence, proving that their passion for blue truly drives everything they do.
“Oregon Blueberry Farms & Nursery is a brand driven by passion and precision. Our goal was to honor their heritage while creating a platform that positioned them for global leadership. This wasn’t just about blueberries—it was about redefining what it means to be a grower-driven company.”
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