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Ninkasi Brewing Company has built a legacy of innovation, quality, and community engagement. As a pioneer in the Pacific Northwest craft beer scene, Ninkasi needed to evolve its brand to match the rapidly changing digital and retail landscapes. Watson Creative worked with Ninkasi to revamp its website, packaging, and digital marketing strategy, creating an engaging brand experience that reflected the company’s independent spirit and commitment to excellence.
Our work with Ninkasi began with a complete overhaul of their website, ensuring it reflected their brand values while delivering an intuitive user experience. The new digital platform featured dynamic storytelling, an interactive beer finder, and engaging content that celebrated Ninkasi’s history and craft.
In addition to digital strategy, Watson designed a modernized packaging system, refining the brand’s visual identity across cans and bottles. Each product was given a unique identity while maintaining a cohesive look, helping Ninkasi stand out in a crowded craft beer market.
Watson implemented a strategic content marketing plan, developing campaigns, influencer partnerships, and digital activations that engaged beer lovers across multiple platforms. The results were immediate—higher engagement, increased website traffic, and stronger brand loyalty among Ninkasi’s devoted fanbase.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
