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Mule Extracts is more than just a cannabis brand—it’s a philosophy rooted in craftsmanship, sustainability, and purity. As the cannabis market became increasingly crowded, Mule needed to break through the noise with a clear and compelling identity. Watson Creative worked alongside Mule’s team to develop a fully integrated brand strategy, ensuring every touchpoint—from packaging to digital campaigns—reinforced the company’s core values.
Watson began with deep primary research, competitor analysis, and consumer behavior insights to understand Mule Extracts’ position within the market. We conducted workshops, developed key messaging frameworks, and built out a distinct brand voice that reflected Mule’s commitment to quality, sustainability, and transparency.
Our design team refined the packaging system, developing a visually striking yet functional design that stood out on dispensary shelves. We built a wayfinding system for product differentiation, using color, typography, and clean visual cues to make it easy for consumers to navigate Mule’s offerings.
Beyond packaging, Watson developed Mule’s website, digital content, and retail strategy to drive customer engagement. We designed an interactive online experience, produced compelling photography, and created social content that showcased the brand’s craftsmanship and commitment to small-batch, artisanal cannabis production.
Mule Extracts launched with a cohesive and powerful brand presence, securing premium shelf space and driving increased consumer engagement. The new messaging, packaging, and digital strategy positioned Mule as a leader in Oregon’s craft cannabis market, setting them up for long-term growth and expansion.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
