Contact Us
Careers
FAQ
Since 1996, the LifeBalance Program has supported millions of members in achieving healthier, more fulfilling lives through exclusive discounts and wellness resources. Watson Creative partnered with LifeBalance to reimagine their brand and develop comprehensive marketing strategies, ensuring their message resonated with businesses and the members they serve.
The LifeBalance Program needed a refreshed identity that aligned with its mission of helping members balance work, life, and wellness. Watson Creative executed a complete rebrand, emphasizing their commitment to supporting healthy lifestyles. A clean, modern visual identity was designed to inspire confidence and engagement across all touchpoints, from B2B marketing to consumer-facing materials.
To expand the LifeBalance Program’s reach, Watson developed direct B2B marketing strategies that appealed to employers, health plans, and associations. These strategies emphasized the program’s ability to boost employee engagement, enhance member satisfaction, and support retention goals. Simultaneously, Watson crafted indirect marketing materials for businesses to distribute to their audiences, ensuring consistent messaging that showcased the value of LifeBalance’s customizable savings network.
The LifeBalance Program’s new website, created by Watson, combines sleek design with functionality. It allows members to easily browse discounts, engage with wellness resources, and connect with opportunities for fulfillment and joy. The updated platform reinforces the program’s promise to deliver value, no matter the member’s age, income, or ability.
The rebrand established the LifeBalance Program as a leading resource for balanced living, resonating with both businesses and end users. Enhanced B2B strategies led to increased partnerships with employers and associations, while the improved user experience boosted member satisfaction and engagement.
“Watson Creative has transformed our brand and our approach to marketing. Their innovative strategies and dedication to our mission have helped us connect with businesses and members alike in ways we couldn’t have imagined. The refreshed identity perfectly reflects who we are and where we’re going.” – LifeBalance Program Leadership Through Watson Creative’s thoughtful rebranding and marketing expertise, the LifeBalance Program continues to inspire healthier, more balanced lives, empowering millions to prioritize wellness and fulfillment.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
