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For over four decades, R&H Construction has shaped the Pacific Northwest with high-quality commercial and residential projects. Founded on craftsmanship, trust, and relationships, the company had built a reputation for reliability, but as it approached its 40th anniversary, leadership recognized the need for a refreshed brand that would honor its legacy while setting the stage for the future.
The milestone wasn’t just about celebrating the past. With a leadership transition on the horizon and the move to a new Portland headquarters, the timing was ideal to refine the company’s identity. The challenge was to modernize R&H’s brand while maintaining the heritage, reputation, and trust it had built over decades.
Watson was brought in to elevate R&H’s brand identity, refine its messaging, and ensure the company’s story was communicated clearly. Through extensive collaboration with leadership and staff, the goal was to craft a brand that felt authentic, modern, and aligned with R&H’s core values.
One of the first challenges was R&H’s logo. For years, the company had been mistaken for Restoration Hardware due to the similarity between its initials, RH. While the R&H name was widely recognized in the industry, the logo lacked a distinct visual signature that made it uniquely theirs.
Rather than completely reinventing the identity, Watson took a refinement approach—modernizing the typography while preserving the brand’s recognizable red line. The ampersand was subtly integrated into the design, creating a mark that was distinctive, iconic, and symbolic of forward momentum.
This refinement allowed R&H to retain brand equity while ensuring that the new identity reflected who they are today and where they are going. The updated logo was designed to be versatile, impactful, and seamlessly integrated across digital and physical touchpoints—from job sites to branded apparel.
The brand refresh went beyond the logo. R&H had always been more than just a construction company. It was about people, relationships, and the impact they had on the communities they built. Watson worked closely with R&H’s leadership team to crystalize these values into a brand narrative that would resonate internally and externally.
At the heart of this work was the “We Are Builders” manifesto. More than just a tagline, it was a statement of purpose, reinforcing R&H’s role in shaping the Northwest’s identity through quality craftsmanship and collaboration. The manifesto positioned R&H as a company that builds with integrity—whether that’s structures, relationships, or community partnerships.
As part of this strategy, Watson helped define a consistent voice and messaging framework that would unify R&H’s communications across its website, proposals, marketing materials, and internal culture. The result was a cohesive brand that spoke to employees, clients, and partners with clarity and confidence.
R&H Construction’s rebrand was more than a visual update—it was a strategic evolution that honored the past while paving the way for the future. Watson helped refine and elevate the company’s identity, ensuring that R&H’s reputation for excellence, collaboration, and community impact was clearly communicated.
The success of the rebrand wasn’t just measured in aesthetics or website traffic—it was felt in the confidence of employees, the clarity of messaging, and the recognition of R&H as a leader in Pacific Northwest construction.
As the company continues to grow, the brand remains a foundation that supports its legacy, leadership, and ongoing contributions to the industry. Watson remains a trusted partner, ensuring that R&H’s identity stays as strong and enduring as the structures they build.
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