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For over 40 years, Gevurtz Menashe has built its reputation as the premier family law firm in the Pacific Northwest. Known for its deep expertise in divorce, estate planning, and family law, the firm has helped thousands of clients navigate life’s most challenging transitions with professionalism, empathy, and strategic counsel. As the firm transitioned leadership from one generation to the next, it needed a brand identity and digital presence that reflected both its legacy and its vision for the future. Watson Creative was brought in to lead this transformation, developing a refined brand, modernized digital ecosystem, and a strategic engagement framework to ensure continued growth across Oregon, Washington, Idaho, Colorado, New York, and Texas.
The challenge for Gevurtz Menashe was clear: maintain the authority and trust they had built over decades while modernizing their image for the next generation of leadership and clients. Family law and estate planning are deeply personal legal matters, requiring a firm that is both strategic and compassionate. The brand needed to reflect this balance—offering the confidence of a powerhouse firm with the accessibility of a trusted legal partner.
Watson conducted extensive workshops, client interviews, and market research to refine the firm’s messaging. The new positioning focused on the firm’s commitment to providing unparalleled legal service, ensuring clients feel supported at every stage, and maintaining a family-first approach both internally and externally.
To capture the firm’s unique standing in the market, Watson designed a custom, hand-lettered calligraphy wordmark—an elegant yet authoritative logo that reflects both tradition and forward-thinking leadership. This bespoke identity distinguished Gevurtz Menashe from competitors, setting a new standard in the legal field. The branding extended across all digital and print materials, from business cards to court documents, ensuring a cohesive and professional presence.
Beyond aesthetics, the firm’s website was completely reimagined. The new digital experience was designed for clarity, ease of navigation, and engagement, ensuring that potential clients could find the right information quickly and take action confidently. The content strategy was built around educating and empowering clients, reinforcing the firm’s role as not just legal advisors, but trusted partners in some of life’s most pivotal decisions.
The transformation of Gevurtz Menashe reinforced its reputation as a legal powerhouse while making it more accessible to a broader audience. The new brand identity established a modern, confident presence, the website became a powerful client acquisition tool, and the engagement strategy ensured long-term sustainability. The firm’s transition from one generation of leadership to the next was not just seamless—it was a strategic evolution that positioned them for continued dominance in family law and estate planning across multiple states.
“Gevurtz Menashe has always been about more than just legal representation—it’s about guiding people through life’s most critical moments with confidence and care. Our job was to make sure their brand reflected that truth, and the results speak for themselves.” — Matt Watson, CEO, Watson Creative
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
