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The Amico Group approached Watson Creative to revitalize their brand and establish a strong presence in Portland’s competitive real estate market. As a boutique firm, The Amico Group focuses on relocation strategies for executives and professionals seeking to embrace Portland’s unique charm and livability. With over 55 years of combined experience, their deep understanding of architecture, city codes, and market trends needed a cohesive narrative and modernized digital presence to better reflect their expertise and client-first approach.
Watson Creative took a comprehensive approach to redefine their brand, ensuring it captured the essence of Portland’s neighborhoods while showcasing The Amico Group’s unparalleled expertise. Through workshops, stakeholder interviews, and primary research, we uncovered their core strengths: integrity, personalized service, and a passion for helping clients find homes that truly fit their lives.
Watson Creative delivered a sleek and approachable brand identity that highlighted The Amico Group’s expertise in Portland’s ever-evolving real estate market. The new branding emphasized their role as trusted advisors, seamlessly blending their sophisticated understanding of market dynamics with a personal touch.
The website redesign played a central role, incorporating user-friendly navigation, engaging visuals, and storytelling that resonated with both local and out-of-town clients. We integrated clear calls-to-action, highlighting testimonials and success stories that reinforced their credibility. The updated design also celebrated their appreciation for modern architecture, aligning with their target audience’s lifestyle aspirations and values.
To support their focus on relocation strategy, Watson Creative crafted messaging that appealed to executives and decision-makers relocating to Portland. The narrative centered around The Amico Group’s unique ability to navigate Portland’s housing landscape while prioritizing clients’ time, privacy, and investment goals. The revamped collateral included targeted marketing materials, email campaigns, and digital ads that enhanced their outreach efforts.
The new visual identity extended across print and digital platforms, from branded stationery to online advertising. Photography direction emphasized warm, natural tones to evoke trust and approachability, while showcasing the vibrant lifestyle opportunities Portland offers.
The collaboration positioned The Amico Group as a leader in Portland’s boutique real estate market. The refreshed brand narrative and digital presence attracted new clients while strengthening relationships with existing ones. The website saw increased engagement, with potential clients spending more time exploring their offerings and reaching out for consultations.
Watson Creative’s strategic partnership with The Amico Group not only elevated their brand but also laid a foundation for long-term growth. With a clear identity, modern tools, and a client-centered approach, The Amico Group continues to redefine real estate success in Portland.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
