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PKA Architects has long been known for its thoughtful design and commitment to sustainability, but as the firm grew, it became clear that their brand and digital presence no longer reflected the caliber of their work. Founded by a group of architects with deep ties to Oregon State University, PKA had built a reputation for creative problem-solving and technical precision. Watson was brought in to help reposition the brand to better showcase its expertise and attract new business.
Watson refined PKA’s brand identity, strengthening its positioning within the architectural landscape while ensuring it remained approachable and client-focused. The website redesign played a critical role, providing a digital platform that effectively communicated PKA’s portfolio, process, and expertise. The new branding maintained the firm’s legacy while giving it the modern, sophisticated edge it needed to compete in a highly competitive market.
Beyond branding, Watson developed a suite of sales tools designed to support PKA’s business development efforts. These included refined case studies, presentation materials, and messaging frameworks tailored for different client segments. By aligning its sales strategy with its new branding, PKA was able to attract high-value clients while reinforcing its reputation for delivering exceptional architectural solutions.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
