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Percipio Group is a Portland-based consulting firm dedicated to accelerating business growth while fostering long-term partnerships. With a sharp focus on the Pacific Northwest, the firm helps clients break down barriers through strong leadership and strategic solutions. Their ethos—welcoming, straightforward, and steadfast—defines their approach to business, their clients, and their community. To better position themselves in a competitive consulting landscape, Percipio Group partnered with Watson Creative to refine their brand identity, messaging, and digital experience.
Percipio Group needed a brand refresh that reinforced its leadership position while staying true to its humble, collaborative, and regionally focused values. The consulting industry is crowded, and standing out requires more than just expertise—it demands a clear, compelling identity that resonates with both current and prospective clients. Their existing branding lacked a cohesive narrative, making it difficult to convey their core strengths and values consistently. Their website, while functional, did not fully reflect their mission, nor did it provide an engaging user experience.
Their challenge was twofold: establish a distinct position in the consulting industry and create a digital experience that reflected their reputation for trusted leadership. They needed a narrative that spoke directly to business leaders and executives who sought a strategic partner rather than just a service provider. At the same time, their brand needed to resonate internally, reinforcing a strong, supportive company culture that would continue attracting top talent.
The rebranding process extended across every touchpoint. Watson designed a modernized visual identity that incorporated regional themes, reinforcing Percipio Group’s commitment to the Pacific Northwest. The website underwent a complete transformation, with improved navigation, clear messaging, and a streamlined user experience. Content was developed to highlight their consulting expertise, thought leadership, and case studies, providing potential clients with immediate insights into their approach and impact.
Beyond digital updates, Watson developed a brand voice that aligned with Percipio Group’s values—grounded, intentional, and collaborative. The revised messaging ensured consistency across presentations, marketing materials, and internal communications, creating a unified brand experience. Every element was designed to reinforce trust, making it clear that Percipio Group is not just another consulting firm but a dedicated partner in business transformation.
The refreshed brand and digital strategy positioned Percipio Group as the go-to consulting partner for businesses looking to scale strategically. Their market positioning became clearer, distinguishing them from competitors in a way that felt both authentic and compelling. The updated website saw an increase in engagement, with improved user interactions and stronger lead generation. Clients responded positively to the refined messaging, citing greater clarity in Percipio Group’s value proposition and approach.
Internally, the impact was equally significant. The refined brand identity reinforced company culture, strengthening employee engagement and talent attraction. The narrative of investing in others’ success first and foremost became a rallying point, aligning both leadership and team members under a shared mission.
“The work with Watson was transformational for Percipio Group. Their ability to distill our values into a powerful, resonant brand strategy has strengthened our position in the Pacific Northwest.” – David Kalman, Percipio Group
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
