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GE’s influence spans industries, from energy to healthcare, and its leadership in sustainability required a refined B2B and B2G marketing strategy. Watson worked closely with GE to develop branding, messaging, and digital campaigns that positioned its medical and wind businesses as innovators in their respective fields.
Given the sensitivity of the work, Watson’s role was to craft compelling narratives that communicated GE’s leadership without disclosing proprietary information. The challenge was to balance technical expertise with accessibility, ensuring that the messaging resonated with both government decision-makers and corporate partners.
Through thought leadership content, targeted B2B campaigns, and sustainability-driven storytelling, Watson helped GE strengthen its market presence. The work spanned multi-year engagements, driving growth, reinforcing GE’s commitment to sustainability, and supporting long-term innovation strategies.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
