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Ball Janik was founded with a clear vision—deliver high-quality legal representation, build lasting client relationships, and advance client objectives with integrity and skill. This approach had made the firm a trusted name, but as the legal industry evolved, so did the competitive landscape. To maintain growth and attract high-value clients, Ball Janik needed more than tradition. They needed a digital strategy, pipeline development, and a market repositioning that would cement their reputation on a national scale.
Watson Creative partnered with Ball Janik to refine their go-to-market strategy, build a digital presence optimized for business growth, and create a structured pipeline for client acquisition across both B2B and government sectors.
The legal industry has become increasingly competitive, with firms expanding their reach through specialized marketing, digital engagement, and highly targeted business development efforts. Ball Janik had exceptional talent and a strong reputation, but its online presence and client acquisition strategy did not reflect the firm’s full potential.
Watson’s challenge was to reposition Ball Janik not just as a regional powerhouse, but as a firm with national influence and expertise. The brand needed to evolve to reach corporate clients, government entities, and business leaders seeking strategic legal counsel in complex, high-stakes matters.
The firm’s existing website was not optimized for lead generation, digital authority, or government contracting opportunities. The market perception of Ball Janik was strong, but there was an untapped opportunity to scale their influence through a refined national strategy.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
