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Kaiser Permanente, the largest not-for-profit health plan in the U.S., serves over 12.5 million members and operates 614 medical offices nationwide. For over a decade, Watson Creative has partnered with Kaiser Permanente to elevate their communications, branding, and recruitment strategies, with a strong focus on their dental division—the largest dental provider in the nation. From API-integrated web platforms to targeted marketing campaigns, Watson has been instrumental in helping Kaiser Permanente connect with its diverse audiences effectively.
Kaiser Permanente required solutions that addressed the complexities of healthcare communications. The organization’s vast network of facilities, practitioners, and patients meant developing tools and campaigns that were both scalable and hyper-localized. Watson Creative’s role included building an API-integrated website that offered real-time updates on physician and dentist availability, designing cohesive in-office and digital marketing materials tailored to the patient journey, and crafting recruitment campaigns that highlighted Kaiser Permanente as a fulfilling workplace for healthcare professionals.
In-office communications and web-based campaigns focused on informing and engaging patients about Kaiser Permanente’s services. With a user-centric approach and clear messaging, these initiatives increased patient satisfaction and streamlined their care journeys.
Kaiser Permanente’s collaboration with Watson Creative transformed the organization’s digital presence and communications strategy. Patients now benefit from real-time scheduling and an intuitive website, which improves overall satisfaction. Recruitment campaigns successfully filled critical roles across the organization’s medical and dental divisions, strengthening their workforce. Cohesive messaging across all platforms reinforced Kaiser Permanente’s reputation as a trusted leader in healthcare.
“Watson Creative has been an invaluable partner in helping us bring our vision to life. Their team’s ability to combine creative ingenuity with strategic precision has elevated our branding, recruitment, and patient engagement efforts. Whether through the seamless integration of real-time updates on our website or crafting impactful campaigns, Watson consistently delivers solutions that resonate with our values and goals. Working with them has been a collaborative experience, and their commitment to understanding our needs sets them apart.” – Casper Yu, CEO, Kaiser Permanente
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
