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Fidelity National Title’s InHere app was designed to simplify real estate transactions, bringing digital efficiency to a traditionally complex process. Watson worked alongside FNF for years, refining the brand, enhancing user experience, and shaping growth strategies that would drive awareness and adoption.
The engagement spanned research, strategic planning, creative execution, and app development support. Watson developed personas, messaging frameworks, and marketing campaigns tailored to buyers, sellers, and title professionals, ensuring each audience segment understood InHere’s value.
By positioning InHere as an industry-leading solution for digital real estate transactions, Watson helped increase adoption, improve user engagement, and strengthen FNF’s presence in the proptech space. The app became a core component of FNF’s digital strategy, streamlining transactions and setting a new standard for efficiency in the industry.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
