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Bay Area Hospital, the largest employer on the Oregon Coast, is more than just a healthcare provider. It’s a cornerstone of community well-being. With a mission to nurture and empower healthy lives, Bay Area Hospital turned to Watson Creative to modernize its brand, improve public perception, and create a unified strategy for recruitment and marketing.
Bay Area Hospital faced the challenge of balancing its rich history with the need to attract new audiences, both as patients and employees. Watson Creative was tasked with creating a brand identity that reflected the hospital’s commitment to innovation, resilience, and its deep roots in the community.
Watson facilitated stakeholder workshops to uncover key pain points and aspirations, shaping a strategy that centered on clear, compassionate messaging. The process emphasized rebuilding trust among patients and staff while establishing the hospital as a leader in Oregon’s coastal healthcare sector.
Watson developed a comprehensive brand position that emphasized Bay Area Hospital as a trusted healthcare provider and community leader. This included:
Watson’s work included targeted marketing initiatives across digital, social media, and out-of-home channels. These campaigns positioned Bay Area Hospital as a fulfilling workplace and a trusted healthcare provider. The “Keepers of Community” campaign highlighted the hospital’s role in enhancing lives on the Oregon Coast, helping to attract top healthcare talent while fostering deeper connections with patients and stakeholders.
Bay Area Hospital’s partnership with Watson Creative showcases the impact of aligning modern branding strategies with community-focused healthcare, ensuring a lasting legacy of care and innovation on the Oregon Coast.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
