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The insurance industry is notorious for complexity, jargon, and time-consuming processes. Small business owners often struggle to find the right coverage at the right price, lost in a maze of policies, brokers, and legal fine print. CoverPrice was designed to change that experience, creating a fast, simple, and transparent way for business owners to purchase insurance online without the hassle of traditional agencies.
Watson Creative partnered with CoverPrice to build a brand that would resonate with a new generation of business owners—millennials and Gen Z entrepreneurs who expect digital-first, on-demand solutions. From branding and user experience to a fully integrated digital platform, Watson developed a streamlined, engaging, and intuitive insurance marketplace that eliminates guesswork and simplifies decision-making.
Insurance companies often lean into dry, overly technical branding, but CoverPrice needed something different. The brand had to feel smart but not intimidating, tech-forward but human, and above all, trustworthy. Entrepreneurs don’t have time to sift through insurance jargon—they need answers, fast.
Watson developed a modern, bold identity that reinforced CoverPrice’s core values: simplicity, speed, and transparency. The brand voice was designed to be conversational, reassuring, and empowering, ensuring that business owners felt confident in their decisions. From the tagline “Comprehensive, easy-to-understand coverage at the most competitive price” to website copy that eliminated industry jargon, every touchpoint was crafted to put the customer at ease.
The color palette, typography, and logo system reinforced the digital-first nature of the company, creating an identity that felt innovative but still grounded in trust and reliability.
CoverPrice was built for business owners who don’t have time to waste. The new website and digital platform were designed to make finding and purchasing insurance as easy as booking a flight or ordering from Amazon.
The user experience prioritized simplicity and clarity. Business owners could quickly select their industry, answer a few key questions, and get a customized insurance recommendation in minutes. Unlike traditional agencies that require phone calls and paperwork, CoverPrice’s platform provided instant quotes, clear coverage comparisons, and easy online purchasing.
Watson also built a dynamic AI-driven recommendation engine, ensuring that users weren’t overwhelmed with options but were instead guided toward the right coverage based on their needs. Whether they were looking for General Liability, Professional Liability, or Business Owner’s Policies, CoverPrice’s technology streamlined the process, eliminating confusion and stress.
CoverPrice’s rebrand and digital launch redefined what an insurance-buying experience could look like. The new platform saw high user engagement, with business owners completing purchases in minutes rather than days. The marketing strategy drove significant inbound traffic, converting frustrated insurance seekers into loyal customers.
By eliminating unnecessary complexity, providing clear, transparent pricing, and leveraging cutting-edge technology, CoverPrice successfully positioned itself as the premier online digital agency for small commercial insurance.
“CoverPrice isn’t just another insurance provider—it’s a complete reinvention of how small business owners get insured. We built a brand and platform that makes insurance as simple, fast, and easy as it should be.” — Matt Watson, CEO, Watson Creative
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
