Arts, Culture, and Destination Marketing

Destination Branding for Cities and Tourism Bureaus

From Sandpoint, Idaho to the City of Redmond, Oregon, we’ve helped civic partners define what makes them stand out and why people should visit—and return. These projects often start with a big question: How do you balance authenticity for locals with appeal for tourists? Our answer is rooted in research, narrative development, and brand systems that build momentum over time. Tourism isn’t just about promotion—it’s about clarity of identity.

In Redmond, a five-year partnership allowed us to evolve the city’s tourism identity with long-term consistency, building a brand that invited discovery while staying true to the region’s character. In Sandpoint, our work focused on highlighting the area’s four-season lifestyle while positioning it as an emerging hub for relocation. In both cases, we brought perspective from outside the civic space to push thinking and uncover messaging that made the story feel both strategic and human.

Cities often think they need a new tagline or logo. What they really need is alignment—and a plan. That’s where our experience pays off.

Campaigns for Cultural Institutions and the Arts

Classical music, ballet, Broadway—we’ve built campaigns that helped cultural institutions move beyond their core audiences without alienating them. The Oregon Symphony’s “My Source” influencer campaign brought new energy to classical music through voices from sports, business, and community leaders. It created cultural relevance while remaining grounded in artistic integrity, generating over two million weekly impressions without paid media.

Rebranding Oregon Ballet Theatre meant more than changing a logo. It required capturing a shift in identity and behavior—from the internal team to patrons, donors, and dancers. The Devant Circle we designed symbolized that forward motion. And when the pandemic hit, we responded quickly with the “Dance On. Dance Strong.” campaign, helping OBT embrace evolution and resilience.

Our work in the arts is about more than ticket sales. It’s about positioning these institutions as vital, evolving, and essential to the communities they serve. The creative only matters if it brings more people into the story.

Outdoor and Experiential Travel Brands

Destinations like Island Helicopters Kauaʻī, Intrepid98, and Discover Inca Planet needed more than glossy photos. They needed brand platforms, digital experiences, and stories that inspired action—before a ticket was even booked. For Island Helicopters, we created a reservation system and campaign strategy that boosted pre-arrival bookings and emphasized their exclusive license to land at Jurassic Falls.

In Sweden, our work for Ski Kläppen included RFID-driven gamification and loyalty, designed to boost repeat visits and partner engagement. Similarly, Granite Peak and Whistler Blackcomb benefited from loyalty platforms and campaigns that extended the brand experience beyond the mountain. The goal? Make adventure feel personal, social, and worth repeating.

We bring storytelling techniques from entertainment and UX thinking from retail to help travel brands become immersive, scalable, and shareable. If the journey starts with a brand, we make sure it’s a memorable one.

Entertainment & Events with Cultural Impact

From the iconic marketing of the Washington State Fair to brand support for Jesus Christ Superstar’s national tour, we’ve helped entertainment brands stay fresh and relevant while honoring their legacies. In Washington, we led a multiyear rebranding effort to mark the Fair’s 125th anniversary—anchored in a voice that was Rooted, Visionary, and Edutaining. It wasn’t just a look and feel change. It was a reset for how the Fair speaks to new generations.

With KingPins Bowling and Arcade, we built the brand from scratch, blending experiential design with digital campaigns and in-venue graphics. It became one of the country’s most successful family entertainment centers by square foot. From press coverage to permanent signage, the launch reflected months of strategy and community listening.

We know how to make moments stick. Whether it’s backstage at a Broadway revival or front and center at a county fair, our job is to help people remember how it felt—and make them want to come back.