Nike Premier Cup

Nike Advertising Agency: Crafting a Global Football Legacy

The Manchester United Premier Cup, founded by Nike in 1993, is one of the most prestigious youth football tournaments in the world. Watson shaped its brand identity, event build-out strategies, marketing assets, and merchandise to ensure a premium experience for rising stars. From designing swag to creating on-site activations, Watson brought the competition to life, reinforcing Nike’s position as the premier brand in global football development. As a Nike advertising agency partner, Watson ensured the Premier Cup’s identity resonated with both young athletes and the elite clubs scouting their future stars.

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RESEARCH

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Results

Benefits

Not Everything. Just What Works.

Strategy

Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.

Content

Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.

Digital

Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.

Experiential

Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.

Marketing

Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.

Consulting

Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.