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The Idaho Club, located in Sandpoint, Idaho, is a jewel of the Pacific Northwest, offering an unmatched blend of luxury living and outdoor adventure. Featuring the only Jack Nicklaus Signature Golf Course in Idaho, exclusive waterfront real estate, and access to pristine wilderness, the resort provides a unique lifestyle for affluent adventurers and real estate investors. Despite its many strengths, The Idaho Club faced challenges in effectively communicating its value and growing its audience in an increasingly competitive market.
The Idaho Club’s team recognized that their brand identity and marketing strategies needed to evolve to capture the attention of a broader audience. While they offered incredible amenities, their digital presence lacked the sophistication and storytelling needed to attract luxury buyers and adventure enthusiasts. Additionally, striking a balance between exclusivity and accessibility required an experienced hand in lifestyle branding.
To further differentiate the resort, Watson Creative leaned on the expertise of Jason Stratton, whose background in ski resort marketing included key roles in transforming day-use ski areas into destination resorts. Jason’s experience building partnerships, streamlining sales strategies, and fostering community engagement was pivotal in reimagining The Idaho Club’s approach to marketing and guest engagement.
Watson Creative worked with The Idaho Club to redefine its identity as a destination for luxury and adventure. A refreshed brand narrative highlighted its Jack Nicklaus Signature Golf Course, luxury real estate, and proximity to unparalleled outdoor experiences. The messaging emphasized a unique lifestyle, seamlessly integrating modern comforts with the raw beauty of Idaho’s natural surroundings.
A revamped website became the centerpiece of this strategy, offering visually stunning imagery, user-friendly navigation, and compelling content tailored to buyers and visitors alike. Digital marketing campaigns focused on high-impact storytelling, while real estate brochures and promotional materials underscored the resort’s exclusivity and appeal.
Jason Stratton’s expertise contributed to implementing innovative strategies, such as creating “try-before-you-buy” weekend packages for prospective buyers. Inspired by Jason’s experience at Arizona Snowbowl, The Idaho Club also introduced community events that drew attention to its offerings, helping to integrate the resort into the local culture.
Within six months of launching the rebranding effort, The Idaho Club experienced a 26% increase in website traffic and a 19% growth in real estate inquiries. Social media engagement surged by 34%, fueled by targeted campaigns showcasing luxury homes, golf, and outdoor adventures. Jason Stratton’s community-first initiatives further boosted The Idaho Club’s local visibility, helping the resort build stronger relationships with nearby businesses and residents.
This partnership between The Idaho Club and Watson Creative successfully positioned the resort as a destination where luxury living and adventure converge, fostering a sense of community and connection among visitors and residents alike.
“Helping The Idaho Club craft a brand that balances luxury and adventure has been a rewarding journey. It’s about more than selling homes or rounds of golf—it’s about offering a lifestyle that connects people to the beauty of the Pacific Northwest.”
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
