Contact Us
Careers
FAQ
The Oregon Cultural Trust plays a vital role in preserving and advancing the state’s arts, heritage, and humanities. With an innovative tax credit program at its core, the Trust ensures sustainable funding for cultural organizations, fostering creativity and preserving Oregon’s unique cultural identity. Watson Creative has been a trusted partner for years, working closely with the Trust to expand awareness, refine its positioning, and create impactful campaigns that connect Oregonians to their cultural heritage.
The Oregon Cultural Trust’s mission goes beyond funding—it’s about uniting communities through a shared commitment to culture. Watson Creative embraced this vision, crafting campaigns that presented the Trust as “not just an organization, but a movement.” The storytelling focused on the transformative impact of cultural investments, connecting the emotional and logical benefits of participation.
Key messaging included phrases like “Make Culture Count” and “A unique cultural tapestry,” emphasizing the enduring value of the Trust’s work. By weaving stories of funded projects and cultural preservation into every campaign, Watson helped illustrate the tangible outcomes of Oregonians’ contributions.
Watson’s multi-year collaboration with the Trust involved a comprehensive communication strategy:
The results of this collaboration have been remarkable. Awareness of the Oregon Cultural Trust’s tax credit program has grown significantly, leading to increased contributions and greater funding for cultural organizations statewide. Community feedback reflects a deepened understanding of how the Trust enriches Oregon’s cultural identity, and cultural organizations report enhanced visibility and support.
The campaigns also successfully positioned the Trust as a proactive and contemporary steward of Oregon’s arts, heritage, and humanities. Its emphasis on inclusivity and innovation resonates deeply, making it a model for cultural stewardship nationwide.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
