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Nestled by Lake Pend Oreille and surrounded by the Selkirk and Cabinet Mountains, Sandpoint, Idaho, offers breathtaking views, year-round recreation, and a close-knit community. At its heart is Schweitzer Mountain Resort, a renowned ski destination drawing winter sports enthusiasts from across the country. Despite its natural appeal, Sandpoint faced challenges in amplifying its visibility and capitalizing on its unique blend of outdoor adventure, small-town charm, and economic potential.
Watson Creative collaborated with Sandpoint to position it as a premier travel destination, developing strategic marketing campaigns that not only increased ski resort tourism but also stimulated broader economic development.
Sandpoint’s challenges centered on visibility, seasonality, and connecting its diverse offerings into a cohesive narrative. These included:
Integrated Branding and Messaging
Watson Creative developed a cohesive brand strategy that showcased Sandpoint’s unique identity. Messaging highlighted its world-class skiing, lakeside adventures, vibrant downtown, and appeal as both a travel destination and a thriving place to live and work.
Seasonal Marketing Campaigns
A year-round marketing strategy ensured Sandpoint’s attractions were highlighted across seasons. Winter campaigns focused on skiing at Schweitzer, while summer promotions emphasized boating, hiking, and local festivals.
Digital and Print Media
We created engaging digital content, including high-impact social media ads, SEO-optimized blog posts, and video storytelling. Print materials like brochures and visitor guides reinforced the digital campaigns, offering travelers practical resources for exploring Sandpoint.
Local Partnerships
Collaborations with local businesses, the chamber of commerce, and Schweitzer Mountain Resort enhanced Sandpoint’s visibility and community engagement. Tourism kiosks were installed in key locations to provide real-time updates on activities and events.
Economic Development Focus
To attract new residents and businesses, Watson Creative created campaigns showcasing Sandpoint’s affordability, quality of life, and growing opportunities in sectors like outdoor recreation and remote work.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
