Our Approach to Packaging and Print Design

We treat every packaging brief like a product launch. Not just how it looks—but how it opens, lives on the shelf, and ends up in someone’s hands. We guide clients through the entire process: dielines, label regulations, paper specs, finishes, and vendor coordination. For brands chasing sustainability targets, we’ll help align every choice—from soy inks to recyclable stock—without compromising the look or feel.

Print collateral? Same level of care. Whether it’s a high-stakes pitch deck, a recruitment mailer, or a branded leave-behind, we ensure it’s built to last—and designed to convert.

Our long-term relationships with printers and vendors across the West Coast give us access to rare materials and specialty techniques. Embossed textures. Custom die cuts. Inks that shimmer under spotlights. If you’ve dreamed it, chances are, we’ve already helped build it.

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Branded Packaging Systems that Scale

We don’t just design single-use solutions—we build scalable packaging systems. That means creating a consistent experience across SKUs, product lines, and markets. For food and beverage clients, we’ve designed FDA-compliant labels that still feel premium. For spirits and CPG brands, we’ve created packaging that travels well, photographs beautifully, and holds its own on shelves from Portland to Tokyo.

This work often intersects with larger brand engagements, whether evolving a logo, defining a color system, or writing the copy that wraps around a bottle neck. We design print systems that speak in the same voice as your digital channels, your events, your campaigns. It’s all one brand story—told across many mediums.

Explore more on Brand Systems & Guidelines and Naming & Messaging Strategy.

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Print as Part of the Full Brand Experience

Print doesn’t sit on the sidelines—it’s part of the full experience. A good label can shift perception. A smart hang tag can drive conversion. A beautifully crafted brochure can move hearts (and budgets). At Watson, we help you connect the dots—between what’s printed, what’s seen, and what’s remembered.

Our event and retail teams often collaborate with packaging designers to ensure print supports the spatial experience. That might mean signage systems that echo packaging patterns, or takeaway collateral that reinforces an in-person moment. We believe every detail matters—and every touchpoint deserves intention.

If you’re also exploring Retail & Hospitality Branding, Event & Experience Design, or Environmental & OOH Advertising, we’ll make sure your print and packaging efforts align across all of them.