Intent Meets Insight

Search marketing starts with the question: What is this person really looking for? We design persona-informed ad groups that reflect different stages of intent—from research to comparison to action. Our paid search campaigns span Google Ads, Bing, and Performance Max, using a combination of static, dynamic, and feed-based creatives.

Retargeting and dynamic product ads allow us to re-engage with audiences who browsed but didn’t bite—keeping your brand top of mind without being in their face. For ecommerce, we implement shoppable ad formats that tie directly into your product feed, so search becomes scrollable shelf space.

For nonprofits and higher education clients, our approach is less transactional—but just as targeted. Whether it’s donor acquisition or program sign-ups, we prioritize clarity, trust, and emotional resonance.

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Built for Integration, Fueled by Data

Paid search doesn’t live in a vacuum. We map our campaigns directly to your keyword strategy, and make sure messaging aligns across organic and paid results. When someone searches for “affordable behavioral therapy in Oregon,” they’ll find you—not your competitor.

We also integrate paid search efforts with landing page strategy. Each ad is matched with a conversion-ready experience—built to load fast, speak clearly, and convert at a higher rate.

Behind the scenes, we constantly refine. We track search term reports, competitor positioning, and campaign ROI, using real-time data to pivot creative, adjust bidding strategies, and optimize budget allocation.

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Across Verticals, Across Journeys

In B2C, success means being there in the moment of need. Whether it’s “last-minute Mother’s Day gift” or “best hiking boots for flat feet,” we tailor the campaign architecture to mirror consumer mindset. For B2B, the journey is longer—but just as search-dependent. We run targeted campaigns based on industry, role, and business pain points—turning high-value leads into steady pipelines.

And in the nonprofit and cause marketing space, our work helps stretch limited budgets further. We’ve run grant-backed Google Ads for mission-driven organizations, optimizing for awareness, sign-ups, and recurring donations with strategic landing page and ad copy alignment.