UX & Digital Strategy

We’ve been invited to Adobe campuses in India to share best practices in UX and interface design—not just because we build clean, usable systems, but because we understand how strategy, design, and behavior intersect. For over a decade, we’ve helped brands translate their purpose into intuitive, human-centered experiences—across platforms, screens, and user types.

Watson’s UX work doesn’t start with wireframes. It starts with people: what they need, how they think, what they expect, and where they fall off. We combine that insight with content strategy, platform planning, and design systems to craft digital journeys that actually deliver.

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Research-Driven, People-First

Every UX project begins with research. Through moderated and unmoderated interviews, behavioral analysis, heuristics evaluations, and user testing, we get under the surface of what users want—and where they get stuck. We also run surveys, persona validation, and pain point mapping to inform both IA and interaction decisions.

This foundational work is essential when rebuilding a site, optimizing a customer portal, launching a new product, or improving retention across digital touchpoints. When needed, we layer in heatmapping, clickstream behavior, or diary studies—depending on the platform or problem.

Information Architecture That Makes Sense

Structure is strategy. Our IA work focuses on clear labeling, thoughtful navigation, and intuitive content flow. We map user paths across devices, define taxonomies and hierarchies, and realign content systems to match user logic—not internal silos.

We also consider cross-platform alignment: how a user moves from mobile to desktop, from social to site, from onboarding to conversion. These transitions are where good UX often breaks. Our job is to keep them connected.

Wireframes, Prototypes, and Real Feedback

Once we’ve defined the structure, we build wireframes—low fidelity for ideation, high fidelity for testing and validation. Prototypes are created to simulate flow, gather feedback, and refine before investing in code. These aren’t just design artifacts—they’re tools for alignment and iteration.

We run stakeholder feedback loops in tight cycles, incorporating insight without letting opinions stall momentum. The goal is to get everyone aligned on function and flow before the full design phase begins.

Experience Planning Across Channels

Modern UX isn’t confined to a screen. It lives in the interplay between content, interface, timing, and platform. We help teams plan digital experiences that support user goals across devices and moments: onboarding flows, email campaigns, customer portals, microsites, social transitions.

We build experience models that align with buyer stages and behavior—so content and interactions shift naturally from awareness to engagement to conversion. We also support platform evaluations and CMS planning to make sure your backend can support the front-end experience you want to offer.

For additional insights into how we think about UX, see our related articles in Insights.

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The wider the lens,
the sharper the view.

By intention, we work across industries—because depth matters, but so does breadth. Range fuels fresh thinking. Creative tension sparks better questions. And curiosity? That’s where the breakthroughs begin.

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UX & Digital Strategy

UX & Digital Strategy