Experience Testing: Don’t Guess—Test

We start by testing assumptions—yours and ours. A/B testing and multivariate experiments help us identify which content, layouts, CTAs, or page elements are actually doing their job. Prototype testing (with optional user recruitment) lets us catch friction before launch, not after.

We also tap into behavior tools like Hotjar to see how real users are moving through the experience—where they hesitate, what they skip, and what they never even see. The goal isn’t just better performance. It’s fewer missed opportunities.

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Performance Insights: Find the Leak, Fix the Funnel

A strong funnel doesn’t mean much if users keep slipping through it. We run funnel diagnostics and behavioral analysis to understand not just where conversions are stalling, but why. From there, we make smart, incremental refinements—tweaking everything from headline hierarchy to button copy to flow logic.

We go beyond surface-level metrics to uncover what’s holding your users back. Sometimes it’s a layout issue. Sometimes it’s the tone. Sometimes it’s just that a pop-up appears two seconds too early.

The fix is rarely flashy—but it’s always felt in the numbers.