At Nike, there was a moment—somewhere between 2008 and 2010—when we realized the smartest way to build a brand wasn’t by starting with a logo. It was by animating what it felt like. Motion helped us test tone, energy, and expression long before a brand book was ever drafted.
That insight stuck. Today, we treat animation not as an accessory, but as a primary storytelling tool. When done right, motion becomes the voice between the lines—the moment that makes data human, a tagline unforgettable, or a scroll suddenly stop.
Whether it’s a 90-second explainer or a two-second GIF, motion helps people understand, connect, and remember.
At Nike, there was a moment—somewhere between 2008 and 2010—when we realized the smartest way to build a brand wasn’t by starting with a logo. It was by animating what it felt like. Motion helped us test tone, energy, and expression long before a brand book was ever drafted.
That insight stuck. Today, we treat animation not as an accessory, but as a primary storytelling tool. When done right, motion becomes the voice between the lines—the moment that makes data human, a tagline unforgettable, or a scroll suddenly stop.
Whether it’s a 90-second explainer or a two-second GIF, motion helps people understand, connect, and remember.
From Portland to Bend, Seattle to Sausalito—our teams are spread across the West Coast, nestled between forests, surf breaks, and the occasional volcano. The kind of landscape that fuels bold ideas and creative mischief.