Back in the late 2000s at Nike, we flipped the usual process. Before logos, before guidelines, before the deck—we began every major campaign by writing the story. Not because we fancied ourselves screenwriters, but because we understood one thing: video is the richest, most immersive storytelling medium we have. If we could tell the story through video, everything else—voice, tone, color, shape—would follow.
We still take that approach today. Video isn’t an afterthought. It’s often the spark. The medium that reveals not just what a brand is, but how it moves, feels, and lives in the world. Whether it’s a full-blown commercial or a scrappy social post, we craft every frame to carry weight, emotion, and momentum.
Back in the late 2000s at Nike, we flipped the usual process. Before logos, before guidelines, before the deck—we began every major campaign by writing the story. Not because we fancied ourselves screenwriters, but because we understood one thing: video is the richest, most immersive storytelling medium we have. If we could tell the story through video, everything else—voice, tone, color, shape—would follow.
We still take that approach today. Video isn’t an afterthought. It’s often the spark. The medium that reveals not just what a brand is, but how it moves, feels, and lives in the world. Whether it’s a full-blown commercial or a scrappy social post, we craft every frame to carry weight, emotion, and momentum.
From Portland to Bend, Seattle to Sausalito—our teams are spread across the West Coast, nestled between forests, surf breaks, and the occasional volcano. The kind of landscape that fuels bold ideas and creative mischief.