Retail & Hospitality Branding

Matt got his start designing environments that sold more than product—they sold an experience. From Nissan dealerships across the U.S. to exhibit work for BMW, and early days shaping Niketown locations in New York, Chicago, Honolulu, and Miami, retail was the training ground. Nike Factory Stores followed, then hospitality work for brands like Eddie Bauer and Ben & Jerry’s. That foundation still informs how we think today: design has to move people and move product.

We approach retail and hospitality branding as a system—where every surface, sign, scent, and story is connected. The menu, the wall graphics, the uniform, the digital signage, the receipt—it all talks. And if done right, it all says the same thing.

Most recently, we’re especially proud of our rebrand of Tamarisk Country Club in Palm Springs—a project that blended timeless elegance with a modern edge. View Case Study of Tamarisk.

Build the Space, Build the Brand

Retail and hospitality spaces are physical brand expressions. You don’t get a second chance—first impressions are made when someone walks through the door. That’s why we treat branded signage, menus, and point-of-sale displays with the same strategic intent as a homepage or headline. It all has to feel right. Speak clearly. Look beautiful.

Whether it’s in-store layout and Wayfinding & Signage Systems, or front desk materials and Print & Packaging Design, we think holistically—because your customer doesn’t separate those pieces in their head, either. They’re experiencing the whole brand at once.

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Designed for Flow, Feel, and Function

In-store and lobby experience design is about more than ambiance—it’s about flow. Where does a guest linger? What do they notice? How do they move through the space? We design with that journey in mind, using spatial branding, visual cues, and intuitive design to guide the experience.

Our team has developed interior graphics and murals that create atmosphere without overpowering the space. We balance storytelling with restraint—letting key brand elements shine while supporting the overall tone of the environment.

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From Uniforms to Packaging—It All Talks

Great retail and hospitality brands don’t just look good—they behave consistently. That means designing everything your guest interacts with: packaging, uniforms, name tags, welcome cards, even the pen at the checkout. It all reflects back on the brand.

Whether you’re a boutique hotel, a country club, a luxury retail store, or an established national chain, we help you show up with clarity and style—across every customer-facing detail.

Services

The wider the lens,
the sharper the view.

By intention, we work across industries—because depth matters, but so does breadth. Range fuels fresh thinking. Creative tension sparks better questions. And curiosity? That’s where the breakthroughs begin.

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From Portland to Bend, Seattle to Sausalito—our teams are spread across the West Coast, nestled between forests, surf breaks, and the occasional volcano. The kind of landscape that fuels bold ideas and creative mischief.

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Retail & Hospitality Branding

Retail & Hospitality Branding