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Slice of a City is more than an online gift store; it is a love letter to local culture. Specializing in curated gift boxes that feature premium products from local businesses, Slice of a City wanted to craft a brand that captured the essence of the cities it represents. They approached Watson Creative to help bring their vision to life, designing a brand that embodies their ethos: every gift box is an opportunity to say “yes” to creativity, connection, and community.
Watson Creative embraced the challenge by building a brand that highlights the uniqueness of local culture while maintaining flexibility for expansion. We worked closely with Slice of a City to balance capturing local pride with creating a seamless online shopping experience. The goal was to reflect authenticity while ensuring customers could easily interact with the platform. This approach also extended to establishing strong partnerships with local artisans and vendors, ensuring that each box was a genuine representation of the city it celebrated.
The brand design was inspired by the improvisational spirit of Slice of a City, embracing the philosophy of working creatively within constraints. The visual identity incorporated bold, clean design paired with elements that reflected the charm of the cities Slice of a City represents. Messaging emphasized creativity, collaboration, and the joy of discovery, turning each gift box into a story.
Slice of a City’s impact extended beyond its customers. Watson Creative helped the brand establish strong partnerships with local businesses, creating a mutually beneficial relationship. These partnerships allowed Slice of a City to curate high-quality products that authentically represented each city while offering local vendors an opportunity to reach new audiences.
The Slice of a City project demonstrates the importance of saying “yes” to creativity and collaboration. By celebrating local businesses and crafting a seamless digital experience, Slice of a City turned a simple idea into a thriving brand. Through authentic storytelling and strong community partnerships, the brand not only delivered premium gift boxes but also fostered pride and connection among its customers and local vendors.
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