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Five Pine Lodge holds a special place in Watson Creative’s history—it’s where founder Matt Watson and his wife were married in 2010. Located in Sisters, Oregon, the lodge offers a serene escape in the heart of nature, complete with cozy cabins, luxurious amenities, and breathtaking views of the Cascade Mountains. However, after opening in 2006, Five Pine faced significant challenges, including the economic downturn of 2008, which impacted tourism across Central Oregon.
The lodge needed fresh ideas and a revitalized positioning strategy to not only draw visitors but also help elevate Sisters as a destination. With Watson Creative’s deep connection to the lodge and a commitment to its success, we set out to transform Five Pine into a standout destination.
When Five Pine Lodge approached us, they were navigating a highly competitive tourism market while recovering from the economic crisis. The lodge lacked a clear brand identity that communicated its unique appeal, and its marketing efforts didn’t fully capture the emotional connection guests felt when staying there. Additionally, the small town of Sisters needed a stronger presence on the map for travelers seeking outdoor adventure, weddings, or quiet retreats.
Watson Creative’s approach began with storytelling. We worked closely with Five Pine Lodge to uncover the essence of what made it special—its connection to nature, intimate ambiance, and role as a hub for meaningful gatherings. A refreshed brand identity emphasized these elements, creating a cohesive narrative that resonated with visitors.
Our team reimagined the lodge’s digital presence, designing a website that showcased its natural beauty and guest experiences. High-quality visuals and engaging content highlighted weddings, retreats, and outdoor adventures, drawing attention to its versatility. Social media campaigns targeted couples, families, and outdoor enthusiasts, while partnerships with local businesses and tourism organizations reinforced Sisters as a must-visit destination.
The impact of the rebranding was immediate and powerful. Five Pine Lodge experienced a 29% increase in bookings, with weddings and group retreats becoming some of their most popular offerings. Online engagement grew by 38%, as the new website and social media campaigns successfully reached a wider audience. Additionally, the partnership with local businesses contributed to a 16% rise in tourism for Sisters, solidifying the town’s reputation as a hidden gem in Central Oregon.
Today, Five Pine Lodge stands as a testament to the power of authentic storytelling and strategic marketing, thriving not only as a venue but also as a symbol of resilience and community in Sisters.
“Five Pine Lodge is more than a client; it’s a personal connection. Helping them bounce back and thrive has been one of the most rewarding experiences for Watson Creative.”
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
