Contact Us
Careers
FAQ
A Historic Franchise with a Vision for the Future
The Miami Dolphins, one of the NFL’s most storied franchises, have captivated fans for decades. From the perfect season led by Bob Griese to the unforgettable Dan Marino era, the Dolphins’ history is rich with iconic moments. Yet, as fan engagement increasingly shifts online, the Dolphins sought a way to honor their legacy while connecting with a new generation of supporters.
Watson’s prior success with the University of Miami caught the Dolphins’ attention, leading to a partnership that would blend tradition with innovation. Together, we set out to create a strategy that celebrated the past while laying the foundation for a bright future.
Watson designed a multi-pronged approach centered on the Dolphins’ deep roots in the NFL and their vibrant South Florida community. The campaign highlighted Dolphins legends like Griese, Marino, and Larry Csonka, using their stories to inspire fans both old and new. Digital content included nostalgic video retrospectives, interactive timelines, and exclusive interviews with past players.
The engagement strategy also incorporated cutting-edge digital tools, including gamified rewards for ticket holders, a revamped mobile app with personalized content, and game-day experiences designed to bring fans closer to the action. Tailgating zones and family-friendly activities further enhanced the sense of community at Hard Rock Stadium.
The results were remarkable. Digital engagement surged by 23%, as fans embraced the team’s modern platforms. Attendance increased by 17%, with younger fans citing the new digital initiatives as a key draw. Merchandise sales grew by 21%, driven by nostalgia-themed items tied to the campaign.
One Watson strategist shared a personal story: “As a kid, I watched Dan Marino redefine the quarterback position. Being part of a project that celebrated his legacy—and seeing fans of all ages relive those moments—was a surreal and humbling experience.”
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
