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Watson partnered with Lucy Westlake, an accomplished climber and activist, to elevate her brand and mission, helping her scale new heights both figuratively and literally. Lucy’s goal was to complete the Explorers Grand Slam while raising awareness about the global Clean Water Crisis. As a recipient of numerous awards, including the Billie Jean King Youth Leadership Award, Lucy needed a cohesive strategy to connect her climbing achievements with her activism and inspire young women globally.
Watson’s solution was clear: create a brand that amplifies Lucy’s voice, leverages her story, and attracts sponsors to support her campaign. Through thoughtful design and messaging, Watson brought Lucy’s mission to life, highlighting her passion for mountaineering and advocacy.
Balancing Achievements with Advocacy: Lucy’s impressive mountaineering resume and her dedication to solving the Clean Water Crisis presented a unique challenge. How do you tell both stories cohesively while attracting sponsors and engaging supporters? Lucy also needed a platform that showcased her philanthropy, expeditions, and the tangible impact of her work.
Crafting an Authentic Narrative: Watson began by conducting in-depth interviews with Lucy and her team to uncover the core elements of her story. We developed personas and key messaging to ensure her brand resonated with young women, climbers, and global activists alike. By aligning her goals with her accomplishments, we positioned Lucy as an inspirational figure whose mission extends far beyond the peaks she’s conquered.
Unifying Brand and Mission: Watson designed a cohesive brand for Lucy that integrated her mountaineering achievements with her philanthropic efforts. Her website became a dynamic hub, featuring sections like Expeditions, Scholarship, and Mission, supported by compelling visuals and storytelling.
Building Momentum: Watson launched a strategic fundraising campaign for the Explorers Grand Slam, leveraging Lucy’s growing media presence. This included crafting press kits, social media assets, and outreach strategies that elevated her profile and attracted major sponsors. Through partnerships like the AWE Summit Scholarship Foundation, Lucy also initiated programs to empower young women in climbing.
Lucy’s partnership with Watson produced measurable impact. Her campaign successfully raised funds for the Explorers Grand Slam, while her work with the AWE Summit Scholarship Foundation opened new opportunities for young climbers. Media coverage expanded her reach, and her activism for clean water projects in East Africa received widespread recognition.
Lucy herself summarized the experience: “Watson helped me connect my passion for climbing with my mission to make a difference. Together, we created something truly impactful.”
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
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Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
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