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Jumpshot Pro was an innovative training tool designed to improve shooting accuracy for basketball players of all skill levels. Watson refined its branding, packaging, and retail strategy, ensuring it stood out in a crowded sports market while effectively communicating its value to coaches, parents, and athletes.
Watson’s work focused on positioning Jumpshot Pro for retail distribution, particularly through Dick’s Sporting Goods. We developed engaging product packaging, photoshoots, and video content that emphasized the science behind the product, making it a must-have for youth basketball training programs.
By aligning branding, advertising, and sales tools with the needs of trainers, parents, and student-athletes, Watson ensured that Jumpshot Pro wasn’t just a product—it became an essential tool for improving basketball fundamentals.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
