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Willamette Valley Bank has long been a trusted name in its community, offering exceptional banking and mortgage solutions. With a focus on growth and innovation, the bank partnered with Watson Creative to redesign its digital presence, enhance security features, and launch impactful mortgage campaigns. The result was a transformed user experience that empowered customers while positioning the bank for long-term success.
The foundation of the redesign began with understanding the bank’s diverse customer base. Through detailed persona development, Watson identified key audience segments:
These personas guided every aspect of the redesign, from UI/UX decisions to the structure of content on the website. By tailoring the experience to meet specific needs, the bank could better serve its community and foster deeper connections.
The redesigned website focused on blending intuitive navigation with top-tier security features. Watson integrated robust encryption protocols, ADA-compliant accessibility tools, and a mobile-first design to ensure seamless use across all devices. The new interface emphasized simplicity, guiding users through complex banking and mortgage processes with ease.
Features like mortgage calculators, step-by-step application guides, and personalized dashboards provided added value to customers, making financial decisions more manageable. Security enhancements, including secure login features and real-time account monitoring, reinforced trust among users.
Watson developed targeted campaigns to highlight Willamette Valley Bank’s expertise in mortgages. These campaigns included video and photo content featuring local families and testimonials that showcased the bank’s role in helping customers achieve their homeownership dreams.
Digital ads, social media campaigns, and geotargeted content ensured the message reached the right audience. By focusing on local connections and practical tools, the campaigns not only drove inquiries but also reinforced the bank’s reputation as a trusted mortgage partner.
“Willamette Valley Bank’s commitment to its community inspired every aspect of this project. From secure website design to targeted mortgage campaigns, our goal was to create a platform that supports their customers’ success and fosters long-term growth.”
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
