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Thrillzz entered the market as a unique, free-to-play sports prediction platform, offering fans a way to engage with games in real time. Unlike traditional sports betting, Thrillzz wanted to emphasize community, friendly competition, and entertainment-driven engagement. The challenge was to create a brand that could capture the energy of live sports while maintaining accessibility for casual fans.
Watson conducted qualitative and quantitative research to understand how sports fans interact with prediction platforms. We identified three primary personas:
Using these insights, we built a messaging framework that emphasized inclusivity, competition, and excitement. The brand voice was defined as thrilling, inclusive, and trusted—ensuring users felt welcome, energized, and confident in the platform.
Our design team crafted a sleek, high-energy interface that mirrored the fast-paced nature of sports engagement. The visual identity emphasized bold colors, dynamic typography, and motion elements that captured the adrenaline of game day.
The app’s UX was redesigned to simplify navigation, making it easy for users to make picks, join “squads,” and track leaderboards. Virtual currency systems were structured to enhance engagement while maintaining a low-stakes, entertainment-first approach.
To drive user adoption, we implemented a multi-channel marketing strategy, prioritizing social engagement, influencer partnerships, and targeted digital campaigns. Paid social media ads focused on Twitter and Instagram, tapping into live sports conversations and leveraging real-time engagement.
By refining its messaging, digital experience, and go-to-market strategy, Thrillzz successfully positioned itself as the go-to platform for social sports predictions, bridging the gap between gaming and fandom.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
