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Located in the heart of Sweden, Ski Kläppen offers world-class skiing and breathtaking Nordic landscapes. To stay competitive in the global tourism market, Ski Kläppen sought to elevate guest experiences and foster a sense of community through innovative technology. Watson Creative partnered with Ski Kläppen to design and develop a cutting-edge loyalty rewards system in collaboration with SKIDATA, an Austrian company specializing in security and gate systems. This initiative transformed the visitor journey, combining gamification and RFID technology to create a seamless and engaging experience.
Ski Kläppen encountered several challenges typical in the ski tourism industry. One key hurdle was enhancing visitor retention by encouraging guests to return season after season, fostering long-term loyalty. Equally important was strengthening community engagement by creating meaningful connections between visitors and local businesses. Developing a loyalty platform that seamlessly integrated with existing RFID technology posed another challenge, requiring a solution that worked effortlessly within the resort’s established systems. Additionally, Ski Kläppen needed a way to track the business impact of these efforts, using data to drive economic growth in nearby towns, resorts, and hotels while ensuring the program benefited the broader community.
Watson Creative’s partnership with SKIDATA ensured seamless integration of RFID-enabled passes into the loyalty rewards system. Skiers used their RFID cards to unlock experiences, earn points, and track progress. These cards also provided real-time access to ski lifts, ensuring a frictionless experience.
The loyalty platform featured gamified opportunities for families, friends, and communities to engage with Ski Kläppen. Challenges ranged from completing specific trails to earning points for frequent visits. Social features allowed groups to compete, share achievements, and track their progress on leaderboards.
To boost local business, the RFID system extended beyond the resort, enabling visitors to earn points by dining in nearby restaurants, shopping in local stores, or booking stays at partner hotels. These partnerships created a symbiotic relationship between Ski Kläppen and the surrounding community, driving tourism dollars into the local economy.
The platform provided a personalized dashboard for each user, displaying progress, rewards, and local business promotions. Visitors could redeem points for discounts, exclusive experiences, or free upgrades, fostering a deeper connection with the resort and local offerings.
The loyalty system redefined the Ski Kläppen experience:
“Working with Ski Kläppen to revolutionize visitor engagement through gamification and RFID technology was an exciting opportunity to merge innovation with the natural beauty of Sweden’s slopes.”
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