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Korkers has been pioneering outdoor traction footwear for over 60 years, but its brand identity needed a refresh to compete in today’s outdoor market. Watson worked on positioning, packaging, and digital advertising, ensuring the brand’s heritage remained intact while modernizing its messaging for a new generation of outdoor enthusiasts.
Watson designed packaging and retail displays that clearly communicated Korkers’ innovative interchangeable sole system, reinforcing its utility for anglers, hikers, and workwear consumers. By emphasizing the brand’s legacy of problem-solving, Watson positioned Korkers as a trailblazer in performance footwear.
With enhanced website design, go-to-market planning, and advertising campaigns, Watson helped Korkers expand its presence in both specialty retail and direct-to-consumer markets. The refined brand messaging highlighted traction, durability, and adaptability, ensuring Korkers remained a go-to choice for serious outdoor athletes.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
